Take a quick look at some of our work.
Increasing International Tourism Arrivals
The tourism authority of a leading Caribbean destination teamed up with itelbpo to manage their Google Ads account in the US market. Our goal was to increase traffic and find new ways to effectively use the monthly ad spend. Given the video assets on YouTube and display ads, we decided to take a different approach to Google Ads. We conducted extensive research into how each travel segment searches by focusing on relevancy. This new approach led to increased website visitors by over 300% and engagement metrics by over 50% without increasing the budget.
Increasing Inbound Business
A leading online car rental company with 17,000 pick up locations worldwide wanted to increase their international inbound business to the USA. We saw an opportunity to restructure their Google Ads account, conduct A/B testing and implement a custom bidding strategy. We achieved a 304% increase in conversions with a 49% decrease in cost per acquisition versus the prior year.
Increase in Seasonal Sales
An award winning luxury resort wanted to increase awareness of their winter promotion to potential guests in the USA, Canada & the United Kingdom. We took a very granular approach to audience segmentation by thinking about each stage of the purchase funnel a potential guest could land, as well as their browsing behavior & whether or not they had interacted with the website in the past. Our analysis went even deeper by differentiating audiences according to their booking probability in correlation to their browsing behavior on the website. We then used that data to inform our display and device targeting. Combined with a search strategy that focused on “winning the moments that matter,” we achieved a strong ROI and retained an 11:1 gross revenue to ad spend ratio.
Strategic Audience Targeting
A leading technology entrepreneurship event that brings together founders, executives, angel investors & venture capitalists, wanted to increase awareness & drive conference ticket purchases to a very narrowly defined audience – potential attendees who were willing to travel to attend. We immediately recognized that each topic on the event agenda, which ranged from financial technology and big data to clean technology, required specific display ads, as well as custom audience buckets. We were able to achieve engagement metrics (pages per session and bounce rate) that mirrored search campaigns and allowed us to drive leads through both channels.
Increased Efficiency of Ad Spend through Promotional Offers
An award winning luxury adventure tour company with operations across the Caribbean & Mexico wanted to drive new business by delivering relevant promotional offers to persons in-market for tours & activities. To increase the number of search clicks within the same budget, we worked on click-through rate as a means to deliver a lower average cost-per-click over time. Additionally, since the special promotions varied from month to month as promotional deals changed, we acted swiftly to modify ad copy, audience targeting & landing page content across over 2000 variations. We also worked some magic by including timers within search ads that counted down to the end of the sale increasing the likelihood the user would call or make a purchase online. We achieved a 145% increase in search click-through rate, 55% decrease in average cost-per-click, 115% YOY increase in eCommerce transactions & 126% YOY increase in eCommerce gross revenue.
Increased Booking Volume and ROI
A leading online car broker wanted to increase the efficiency of its ad spend. We analyzed bounce rates & landing page quality score metrics of their highest volume campaigns and conducted A/B testing of landing pages. We split 50% of the traffic to landing pages that had Variation A and 50% of traffic to Variation B. Each variation had adjustments to headline, call-to-action and images on the landing page. Using the knowledge gained, we continually made adjustments to improve bounce rates, conversion rates and quality score. We achieved a 40% improvement in landing page quality score, 20% decrease in bounce rates and 25% increase in conversion rates. All these improvements resulted in increased volume and ROI.